Permaleads — B2B Lead Tracking
Modernizing a B2B lead-tracking platform onto a scalable multi-node architecture.
B2B Lead Tracking
Permaleads
Overview
The Permaleads software launched in 2017 to identify B2B website visitors. Leads are enriched with master data and matched to their respective websites. Version 2.0 reached its operational limits and had to be modernized.
Objective
A responsive full-stack app with a modern architecture, a higher B2B-lead detection rate, a current REST API, integration of third-party middleware and extended export options for end users. The existing bare-metal setup was to move to a multi-node cluster for horizontal scaling.
Execution
After a thorough analysis, a multi-node architecture for multi-tenant scalability was implemented — decisions were made together with the client. The tracking script was completely rewritten and simplified (direct embedding and tag manager). A four-month development phase was followed by a soft launch in parallel operation with selected clients. After about two months, existing customers were migrated and the legacy solution retired.
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